Sparkling wine returns to the podium for 2021 F1 season
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Get F1 news in your inbox! By signing up to the newsletter you agree to receive emails from that may occasionally include promotional content Leave this field blank Formula 1 will have sparkling wine on the podium rather than champagne after striking a deal with Italian winemaker Ferrari Trento.Ferrari Trento will be F1’s official drinks partner and will be used on the podium and in F1’s Paddock Club.It’s not the first time Ferrari Trento wine has featured on an F1 podium with it last making an appearance at the 1981 Italian Grand Prix.“We are thrilled to announce Ferrari Trento as an official Partner of Formula 1,” F1 CEO Stefano Domenicali said. “Celebrating success is in both our DNA and having Ferrari Trento at the heart of the sport’s most iconic celebratory moment makes them such a natural partner for us.“For more than a century, Ferrari Trento has been synonymous with Italian excellency, pouring their passion into creating fine sparkling wines capable of elevating any moment, and we look forward to working together to create and enhance our fan experience on and off the podium.”Ferrari Trento CEO Matteo Lunelli added: “We are very excited to announce this partnership with Formula 1 which is both an achievement and a starting point for us. It’s an achievement because it demonstrates the renown and the appeal that Ferrari Trento wines enjoy internationally, thanks to our team that works tirelessly across the board. Related ArticlesaccImages.createImage(); Hamilton not prioritising eighth F1 title as he pushes for further diversityaccImages.createImage(); Mercedes deliberately hiding W12 floor development from F1 rivals“It’s a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian Art of Living to the celebrations of Formula 1. We decided to embark on this project even in this complex time that the world is currently experiencing, because we strongly believe in the future of Ferrari Trento.”F1 has had a number of champagne partners in the past, including Moet, Mumm and Carbon.In 2016, sparkling wine producer Chandon was used on the podium.Rosewater will continue to be used in countries such as Bahrain where alcohol is banned.Related ArticlesaccImages.createImage(); Mercedes deliberately hiding W12 floor development from F1 rivalsaccImages.createImage(); Mercedes fix MGU-K issue with ‘completely new innovations’ on 2021 F1 engine
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